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Staying afloat during restructuring storms.

P G Ahler, R B Marshall

    Hrmagazine : on Human Resource Management
    |September 6, 1990
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    The Salt River Project (SRP), a government utility, faced new competition due to power industry deregulation in 1988. This shift threatened its protected market status, allowing external power producers to enter.

    Area of Science:

    • Environmental Science
    • Economics
    • Public Policy

    Background:

    • The Salt River Project (SRP) operated as an 80-year-old governmental utility.
    • Emerging deregulation in the power industry began to challenge the utility's special status.
    • The prospect of competition from external power producers became a significant concern.

    Purpose of the Study:

    • To analyze the impact of deregulation on established utility companies.
    • To understand the challenges faced by governmental entities in a competitive market.
    • To assess the implications of "wheeling" surplus power from "foreign" producers.

    Main Methods:

    • Historical analysis of the power industry landscape in 1988.
    • Examination of the legal and regulatory challenges to utility monopolies.

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  • Economic modeling of competitive pricing in the energy sector.

    • Main Results:

    • The utility sector experienced a significant shift towards competition.
    • Deregulation enabled "foreign" power producers to enter domestic markets.
    • SRP faced potential price undercutting from new market entrants.

    Conclusions:

    • Governmental utility entities required strategic adaptation to survive deregulation.
    • The "special status" of utilities was no longer a sufficient market shield.
    • Anticipating and responding to market competition became critical for long-term viability.