HealthLine--marketing and public education wrapped up in one
B L Wright1, D Gollaher, R Goldsmith
1San Diego Medicare Preventive Health Project, San Diego State University, CA 92182.
Abstract:
A service which can promote both marketing and public education is especially useful in these highly competitive times, writes Bridget Larsen Wright, M.P.H., et al. HealthLine, an information service for the general public, was developed to promote these areas, and Wright explains how a Southern California clinic implemented the service, and provides some preliminary results.
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