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Developing a successful senior care program: a research based approach.

T J Hayes1, M Ruwe

  • 1College of Business Administration, Xavier University, Cincinnati, OH.

Journal of Ambulatory Care Marketing
|December 10, 1990
PubMed
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Healthcare organizations are developing senior care programs to survive. This research-based, physician-centered program improves physician loyalty, referral networks, and financial outcomes, offering a successful model.

Area of Science:

  • Healthcare Management
  • Geriatric Medicine
  • Health Services Research

Background:

  • Healthcare organizations face environmental pressures necessitating new products and services for survival.
  • Senior care programs are a common offering in hospitals, but many have faced challenges with success.
  • There is a need for effective models for hospital-based senior care programs.

Purpose of the Study:

  • To describe a research-based, physician-centered senior care program.
  • To highlight the benefits of this specific senior care program model.
  • To provide a framework for successful implementation of hospital-based geriatric services.

Main Methods:

  • The study describes a senior care program developed within a hospital setting.
  • The program's design emphasizes a research-based and physician-centered approach.

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  • Key performance indicators related to physician loyalty, referral management, and financial impact were considered.

    • Main Results:

    • The described senior care program fosters physician loyalty to the hospital.
    • It establishes a managed referral network, improving patient access and care coordination.
    • The program allows for measurable assessment of its impact on the hospital's financial performance.

    Conclusions:

    • A research-based, physician-centered senior care program can be a successful survival strategy for healthcare organizations.
    • Such programs offer tangible benefits including enhanced physician relationships and improved financial outcomes.
    • This model provides a viable approach for hospitals seeking to develop effective senior care services.