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Related Experiment Videos

Breaking down the communication barrier.

R A Hawkins1

  • 1USAF Medical Center, Wright-Patterson Air Force Base, OH.

Journal of Quality Assurance : a Publication of the National Association of Quality Assurance Professionals
|June 8, 1991
PubMed
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Quality Assurance (QA) managers can improve physician buy-in by understanding their patient-focused perspective. Bridging communication gaps and respecting clinicians' viewpoints are key to successful quality healthcare programs.

Area of Science:

  • Healthcare Management
  • Medical Education
  • Quality Improvement

Background:

  • Physician engagement is crucial for effective Quality Assurance (QA) programs.
  • A communication gap often exists between QA managers and physicians due to differing priorities.

Purpose of the Study:

  • To explore strategies for QA managers to effectively communicate the importance of QA programs to physicians.
  • To analyze the differing perspectives of QA managers and physicians in the pursuit of quality healthcare.

Main Methods:

  • Analysis of the contrasting viewpoints and priorities of QA managers and physicians.
  • Application of an adult learner model to facilitate understanding and acceptance of QA initiatives.

Main Results:

Related Experiment Videos

  • Physicians prioritize patient care and peer relationships, while QA managers focus on institutional and long-term goals.
  • Physician resistance to change can be overcome through understanding, negotiation, and respect.
  • Physicians are more receptive to QA programs that address immediate, systemic issues.

Conclusions:

  • QA managers should adopt an adult learner model, emphasizing empathy and respect for physicians' perspectives.
  • Direct engagement, such as joining clinical rounds, can help QA managers bridge the gap with physicians.
  • Successful QA implementation requires aligning QA goals with physicians' daily practice challenges.