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Factors influencing physician choice.
1School of Business, Middle Tennessee State University, Murfreesboro 37132.
Summary
Patients prioritize physician interpersonal skills, with women rating these factors as more important than men. This study explored 19 criteria influencing patient physician choice.
Area of Science:
- Health Services Research
- Patient Behavior Analysis
- Medical Sociology
Background:
- Understanding patient preferences is crucial for healthcare providers.
- Physician selection criteria can significantly impact patient satisfaction and adherence.
- Previous research has identified various factors influencing patient choice of healthcare providers.
Purpose of the Study:
- To investigate the relative importance of 19 distinct criteria in physician selection.
- To identify demographic differences, specifically between men and women, in the prioritization of these criteria.
- To understand how interpersonal manner influences patient perceptions of physician choice.
Main Methods:
- A quantitative study involving personal interviews with 205 adults in Eastern Kentucky.
- Utilized a Likert scale to assess the importance of 19 physician choice criteria.
- Employed ranking methods to identify the top five most and least important criteria.
Main Results:
- Significant differences were observed in the importance ratings between men and women.
- Women tended to assign higher importance ratings to most criteria compared to men.
- Criteria related to the physician's interpersonal manner were particularly rated as more important by women.
Conclusions:
- Physician interpersonal skills are a key factor in patient decision-making.
- Gender influences the weight given to different physician selection criteria.
- Healthcare providers should recognize and address the importance of communication and bedside manner in patient care.