Marketing the concept of becoming a potential organ donor

Medical technology now enables thousands of people with terminal organ diseases to return to productive lives. Thousands more, however, will die because suitable donor organs are not currently available. Despite an early call for marketing approach to the problem of recruiting potential organ donors, little progress has been made to date. The author reviews the current literature on organ donation, discusses previous organ donation research conducted by a team he led, and makes suggestions for marketing the concept of becoming a potential organ donor.