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A model of service quality perceptions and health care consumer behavior
S J O'Connor1, R M Shewchuk, M R Bowers
1School of Business Administration, University of Wisconsin-Milwaukee 53201.
Journal of Hospital Marketing
|December 10, 1990
Abstract:
Analysis of covariance structures (LISREL) was used to examine the influence of consumer held perceptions of service quality on consumer satisfaction and intentions to return. Results indicate that service quality is a significant predictor of consumer satisfaction which, in turn, predicts intention to return. Health care marketing implications are discussed.