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Hospital web-site marketing: analysis, issues, and trends.

P M Sanchez1, P Maier-Donati

  • 1College of Commerce & Finance, Villanova University, PA 19085, USA.

Journal of Hospital Marketing
|August 1, 2000
PubMed
Summary

This study explores challenges hospitals face when integrating web technology into marketing and communications. Effective strategies are crucial for maximizing digital benefits and improving future website development.

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Area of Science:

  • Health Informatics
  • Digital Marketing
  • Hospital Administration

Background:

  • Hospitals are increasingly adopting web technology for marketing and communication.
  • The effectiveness of this adoption impacts the realization of technological benefits.

Purpose of the Study:

  • To explore issues hospitals encounter with web technology integration.
  • To analyze current hospital websites and inform future development.
  • To provide research-based recommendations for hospital web strategies.

Main Methods:

  • Exploratory analysis of existing hospital websites.
  • Review of current web technology integration in hospital marketing and communications.

Main Results:

  • Identification of key challenges in hospital web technology adoption.
  • Analysis of current hospital website functionalities and user experience.
  • Development of implications for enhancing future hospital web presences.

Conclusions:

  • Addressing identified issues is vital for hospitals to leverage web technology effectively.
  • Strategic website development is recommended for improved marketing and communication outcomes.
  • Further research can guide hospitals in optimizing their digital strategies.

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