Related Experiment Video
Updated: Aug 5, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
How to promote clinical services ethically and effectively
Abstract:
In spite of an increasingly competitive environment, physicians remain reluctant to engage in consumer advertising. This reluctance stems from misperceptions of advertising, cost considerations, and fear of image erosion. This article offers alternatives to traditional modes of consumer advertising in the electronic and print media. These alternatives are consistent with physicians' desires to attract more patients, yet at the same time, accomplish this in an ethical and cost effective manner.
Related Concept Videos
Nursing Ethical Principles II
Consider the following scenario, which illustrates how these principles are applied in the care of Mr. John, a fifty-year-old teacher diagnosed with metastatic liver cancer.
Initially, Mr. John's cancer...
Ethical Standards I
The Code of Ethics provisions outline the nurse's duty to the patient, the healthcare team, the profession, and society. The Code's fundamental principles include advocacy,...
Ethical Issues
Ethical Concerns in Healthcare:
Ethical Dilemmas I
Let us explore some examples to understand the potentially complex moral decisions nurses face.
Take the case of caring for minors, particularly in areas related to reproductive...
Ethical Dilemmas II
Nurses' Legal Responsibilities II
Communication between nurses and patients...

