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Retail versus private dental practices: do the patients differ?

R P Bush1, P S Nitse

  • 1Fogelman College of Business, Memphis State University.

Journal of Health Care Marketing
|February 8, 1992
PubMed
Summary
This summary is machine-generated.

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This study compares private and retail dental patrons, finding differences in demographics and choices, but not in perceived quality, reputation, or competence. Marketing strategies for dental providers may need refinement.

Area of Science:

  • Consumer Behavior
  • Dental Marketing
  • Healthcare Management

Background:

  • Understanding consumer choices in dental care is crucial for providers.
  • Distinguishing between private and retail dental patronage is important for targeted marketing.

Purpose of the Study:

  • To contrast private dental patrons and retail dental patrons.
  • To analyze demographic characteristics, choice criteria, and patronage behavior.
  • To assess consumer attitudes toward dental practice attributes.

Main Methods:

  • Utilized a consumer-oriented framework.
  • Compared demographic characteristics, choice criteria, and patronage behavior.
  • Assessed consumer attitudes and perceptions of dental practice attributes.

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Main Results:

  • Identified differences in attributes between private and retail dental patrons.
  • Found no significant differences in perceived quality service, reputation, or competence.
  • Highlighted the need for further discussion on the image and marketing of dental facilities.

Conclusions:

  • Demographics and choice criteria differentiate dental patrons, but core quality perceptions do not.
  • Current marketing practices may not effectively distinguish between private and retail dental facilities.
  • Further research is needed to explore the nuances of dental consumer behavior and provider marketing.