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Impact of pharmaceutical sales representatives on physician antibiotic prescribing
1School of Pharmacy, University of Mississippi, Jackson 39216.
Abstract:
This study revealed a significant impact on physician prescribing practices by PSRs, based on the results of evaluations of each agent's average number of new prescriptions per month, number of grams dispensed per month, and dollar values of those prescriptions. Comparisons of these data to regional, national, and world trends revealed no correlation.