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Employee wellness program marketing: an organizational theory perspective
1Department of Marketing and Economics, Valdosta State College, GA.
Health Marketing Quarterly
|December 10, 1991
Summary
Employee wellness program (EWP) marketing systems function as adhocracies, emphasizing shared power and innovation for success. Key factors include informal behavior, planning, and decentralization.
Area of Science:
- Organizational Theory
- Business Management
- Health Services Administration
Background:
- Employee wellness programs (EWPs) are crucial for organizational health and productivity.
- Understanding the organizational structure of EWP marketing systems is essential for their effectiveness.
Purpose of the Study:
- To analyze an employee wellness program (EWP) marketing system through the lens of organizational theory.
- To identify key organizational design parameters critical for the success of EWPs.
Main Methods:
- Conceptual analysis of an EWP marketing system.
- Application of Mintzberg's adhocracy organizational model.
- Identification of critical design parameters.
Main Results:
- The EWP marketing system exhibits characteristics of an adhocracy, including power sharing and mutual adjustment.
- Informal behavior, planning and control, liaison, and decentralization are identified as vital design parameters.
Conclusions:
- Viewing EWP marketing systems as adhocracies provides valuable insights into their operational dynamics.
- Strategic focus on informal behavior, planning, liaison, and decentralization can enhance EWP success.
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