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Related Experiment Videos

Developing a publicity plan for library research: the Rochester Study.

B T Smith1

  • 1Rochester General Hospital, NY 14621.

Medical Reference Services Quarterly
|December 4, 1992
PubMed
Summary
This summary is machine-generated.

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Hospital librarians developed a publicity plan to share research findings on how librarian information impacts physician decision-making. This plan aimed to raise awareness within healthcare communities and among the public.

Area of Science:

  • Health Sciences
  • Library and Information Science

Background:

  • Hospital librarians play a crucial role in supporting healthcare professionals.
  • Effective dissemination of research findings is vital for advancing medical practice.
  • Previous studies have not fully explored the impact of librarian-provided information on clinical decisions and the strategies for publicizing such research.

Purpose of the Study:

  • To measure the impact of librarian-provided information on physicians' clinical decision-making.
  • To develop and implement a publicity plan to disseminate study results to the healthcare community and the public.
  • To provide a framework and examples for future library research publicity initiatives.

Main Methods:

  • Development and administration of a questionnaire to assess the influence of librarian information on physician decision-making.

Related Experiment Videos

  • Creation of a targeted publicity plan outlining media strategies for disseminating study findings.
  • Analysis of the plan's effectiveness in raising awareness among local clients and the broader healthcare community.

    • Main Results:

    • The study successfully measured the impact of librarian information on clinical decisions.
    • A comprehensive publicity plan was developed, detailing media use for target audience engagement.
    • Examples of both nationwide and institution-specific publicity plans are presented.

    Conclusions:

    • Effective publicity plans are essential for maximizing the reach and impact of library research.
    • Consideration should be given to allocating funds for media consultants to enhance national exposure for library studies.
    • The findings offer valuable insights for librarians and researchers aiming to publicize their work within the healthcare sector.