Related Experiment Videos
Is an "ideal" service institution image the same for all referral sources? The case of chemical dependency treatment
1Old Dominion University.
Journal of Hospital Marketing
|December 9, 1992
Abstract:
In a competitive market like chemical dependency treatment, segmenting the professional referral market according to an "ideal" service image may offer a service institution a strategic advantage. Results of this study suggest that while different professionals in a referral market may attach differential importance to the same service feature, a favorable or unfavorable "image" seems to encompass how well both the professional and the professionals' client are treated by the service institution.