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Nurse attendee purchasing patterns.

M D Weiss1, K Savik, D K Kjervik

  • 1University of Minnesota.

Journal of Hospital Marketing
|December 9, 1992
PubMed
Summary
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Nurse purchasing patterns at national meetings vary by specialty, influencing product selection and adoption. Understanding these patterns can enhance nurse retention and professional development.

Area of Science:

  • Nursing
  • Healthcare Management
  • Consumer Behavior

Background:

  • Nurse retention is vital due to rising healthcare demands.
  • Empowering nurses in decision-making, including purchasing, is a key retention strategy.
  • National meetings offer opportunities for professional growth and product evaluation.

Purpose of the Study:

  • To investigate nurse purchasing patterns at national meetings.
  • To determine how meeting attendance influences post-meeting purchasing decisions.
  • To explore differences in purchasing patterns among nurse groups and motivators.

Main Methods:

  • Descriptive methodology using participant observation at four national nursing meetings.
  • Four-phase mail survey to assess purchasing patterns and influence.

Related Experiment Videos

  • Analysis of purchasing patterns based on meeting type (specialty vs. generalist) and attendance motivators.

    • Main Results:

    • Identifiable and varying nurse purchasing patterns exist across different nursing groups.
    • Specialty nurses were more influential in purchasing decisions than generalist nurses.
    • Information from meetings influenced subsequent product selection, utilization, and trial specifications.

    Conclusions:

    • Nurse purchasing patterns are identifiable and differ based on specialty and meeting type.
    • National meetings significantly impact nurses' roles in product specification and purchasing.
    • Meeting attendance motivators correlate positively with purchasing involvement, especially for influential nurses.