Related Experiment Videos
Strategic planning for hotel operations: The Ritz-Carlton Hotel Company (Part I)
1Estrella Mountain Community College.
Quality Management in Health Care
|February 2, 1994
Abstract:
The Ritz-Carlton Hotel Company won the Malcolm Baldridge National Quality Award in 1992. One key to its success is its strategic planning process. This two-part article reviews the Ritz-Carlton's approach to strategic planning. In particular, it describes (1) the role of senior leadership in the planning process and (2) the specific activities that are associated with plan development and implementation.