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Related Experiment Videos

Beyond the business plan.

J Harrison1, D Thompson, H Flanagan

  • 1South Birmingham Business Development Centre.

Journal of Management in Medicine
|December 9, 1993
PubMed
Summary
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NHS business planning often fails because plans are seen as endpoints, not processes. Adopting a marketing paradigm and adaptive thinking can improve competitive advantage and training effectiveness.

Area of Science:

  • Healthcare Management
  • Organizational Behavior
  • Strategic Planning

Background:

  • Business planning within the National Health Service (NHS) frequently yields disappointing outcomes.
  • Managerial perspectives often treat plan creation as a final product rather than an ongoing process.
  • Current perceptions of the managerial world within the NHS present significant challenges to effective planning.

Purpose of the Study:

  • To identify key reasons for the ineffectiveness of business planning in the NHS.
  • To propose a more effective framework for understanding and structuring the NHS managerial environment.
  • To highlight the importance of cognitive adaptability in achieving strategic goals within the NHS.

Main Methods:

  • Analysis of common pitfalls in NHS business planning.

Related Experiment Videos

  • Argument for the adoption of a marketing paradigm for managerial understanding.
  • Emphasis on the necessity of an adaptive cognitive style for managers.

    • Main Results:

    • Viewing planning as a means, not an end, is crucial for success.
    • A marketing paradigm offers a suitable framework for current NHS management.
    • Adaptive cognitive styles enable necessary paradigm reframing.
    • Implementing these approaches enhances the likelihood of achieving competitive advantage.

    Conclusions:

    • Effective NHS business planning requires a shift from product-oriented to process-oriented approaches.
    • The marketing paradigm, coupled with adaptive cognition, provides a robust strategy for NHS managers.
    • Ignoring these strategic and cognitive elements will limit the long-term impact of training and development initiatives.