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Related Experiment Videos

Influencing physician referrals.

M R Bowers1, J E Swan, J A Taylor

  • 1School of Business, University of Alabama-Birmingham.

Journal of Health Care Marketing
|March 4, 1995
PubMed
Summary
This summary is machine-generated.

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Primary care physicians rely on fellow doctors and specialists for referral information. A cost-benefit model suggests source usage increases when costs decrease and benefits rise.

Area of Science:

  • Health Services Research
  • Medical Informatics

Background:

  • Primary care physicians (PCPs) require external information sources for specialist referrals.
  • Effective referral pathways are crucial for patient care coordination.

Purpose of the Study:

  • To identify the primary information sources used by PCPs for specialist referrals.
  • To evaluate a cost-benefit model predicting the usage of these information sources.

Main Methods:

  • Survey or analysis of information sources utilized by primary care physicians.
  • Application of a cost-benefit framework to model source selection.

Main Results:

  • Fellow physicians are the most frequently used information source for referrals.
  • Specialists, patients, and hospital-controlled sources are also utilized to varying degrees.

Related Experiment Videos

  • Source usage is influenced by perceived costs and benefits.

    • Conclusions:

    • Physician-to-physician communication is paramount in referral networks.
    • Referral source selection can be understood through an economic cost-benefit lens.
    • Understanding these dynamics can optimize referral network efficiency.