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The Associate Life Legacy Program: the ultimate gift from employees.

F D Haddad1

  • 1St. Vincent Hospital Foundation, Indianapolis, IN, USA.

Fund Raising Management
|July 7, 1995
PubMed
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St. Vincent Hospital Foundation

Area of Science:

  • Healthcare Philanthropy
  • Nonprofit Management
  • Employee Engagement Programs

Background:

  • Hospital foundations play a crucial role in fundraising.
  • Employee participation can significantly boost charitable giving.
  • Innovative programs are needed to increase donor pledges.

Purpose of the Study:

  • To introduce a novel employee legacy program.
  • To assess the financial impact of a cost-free employee giving initiative.
  • To evaluate employee engagement in charitable legacy planning.

Main Methods:

  • Implementation of a no-cost employee legacy program at St. Vincent Hospital.
  • Tracking of pledged amounts generated through the program.
  • Analysis of employee participation in legacy giving.

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Main Results:

  • The program successfully generated substantial financial pledges.
  • Nearly $26 million in pledges were secured to date.
  • The cost-free model demonstrated high potential for employee contributions.

Conclusions:

  • Employee legacy programs can be a highly effective fundraising tool.
  • A no-cost approach maximizes employee participation and financial outcomes.
  • This model offers a sustainable strategy for hospital foundations to secure future funding.