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Related Experiment Videos

Making ePhilanthropy work for your organization.

A Caldera1

  • 1Joslin Diabetes Center, USA. anne.caldera@joslin.harvard.edu

Fund Raising Management
|February 9, 2002
PubMed
Summary
This summary is machine-generated.

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ePhilanthropy, or electronic philanthropy, involves more than just online fundraising. Early adopters are expanding its definition through digital outreach and advocacy efforts.

Area of Science:

  • Non-profit management
  • Digital communication strategies

Background:

  • The rise of the internet has presented new avenues for non-profit organizations.
  • Early adoption of web technologies by non-profits marked the beginning of ePhilanthropy.

Purpose of the Study:

  • To explore the evolving definition and scope of ePhilanthropy.
  • To understand how non-profits are leveraging web technologies beyond fundraising.

Main Methods:

  • Observational analysis of early non-profit web adoption.
  • Qualitative assessment of digital outreach and advocacy activities.

Main Results:

  • ePhilanthropy encompasses online outreach and email campaigns.
  • Advocacy and other digital initiatives are integral to ePhilanthropy.

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  • Early adopters continuously redefine the term through innovative web use.

    • Conclusions:

    • The scope of ePhilanthropy is broader than initially conceived.
    • Non-profits are increasingly utilizing the web for multifaceted engagement.
    • The evolution of ePhilanthropy is driven by ongoing technological adaptation.