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A shot in the arm. M.D. Health Plan launches an immunization program that especially benefits infants in the inner
Profiles in Healthcare Marketing
|October 5, 1995
Abstract:
When you marry a solid public relations campaign to a genuine commitment to wellness, any number of good things can result. In Connecticut the result was "Smart Start," a campaign by M.D. Health Plan and other participants to launch an infant immunization program. It's been a real shot in the, er...arm.