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Profiles in Healthcare Marketing|December 7, 2002
These regional hospitals use reports to broaden awareness. Both winners benefit from highly creative designsJudith D BotvinProfiles in Healthcare Marketing|November 23, 2001
American hospitals react to terrorist attacks with determinationT ReesProfiles in Healthcare Marketing|September 20, 2002
The 'first' instead of the 'oldest'. St. John's Riverside, in Yonkers, N.Y., markets its historyJudith D BotvinProfiles in Healthcare Marketing|June 12, 2002
New communications strategy insures hospital system's futureRon ShinkmanProfiles in Healthcare Marketing|July 24, 2003
St. Mary's Hospital, rescued climber meet reporters as HIPAA rules beginJudith D BotvinProfiles in Healthcare Marketing|July 24, 2003
Baptist Hospital East conducts successful target marketingTom ReesProfiles in Healthcare Marketing|July 24, 2003
Where are the bariatric bypass ads? The answer, my friend, is bloomin' on the WebJudith D BotvinPageof 37