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Marketing nutrition services for the elderly.

J Militello¹, L J Coleman, E Haran

¹Senior Home Care Services, Gloucester, MA 01930, USA.

Journal of Hospital Marketing

|December 9, 1995

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Community nutrition services for seniors have evolved from congregate dining to home-delivered meals. This study analyzes trends to help marketers develop new products and services for the aging population.

Area of Science:

Gerontology
Public Health Nutrition
Social Gerontology

Background:

The Older Americans Act of 1965 established programs to aid older persons.
Community Nutrition services for the elderly have evolved significantly since their inception.
Initial services focused on congregate dining, with a later development of home-delivered meals.

Purpose of the Study:

To analyze the evolution of Community Nutrition services for the elderly.
To identify trends and behaviors in the elderly population regarding nutrition services.
To assist the industry in developing new products and services for aging individuals.

Main Methods:

Observational study of nutrition service program trends.
Analysis of participant population changes and service utilization.

Related Experiment Videos

Behavioral trend analysis within the elderly demographic.

Main Results:

Congregate dining participation has decreased.
Home-delivered meal services have steadily increased.
The elderly population is aging, frailer, and has less family support.

Conclusions:

There is a growing need for nutritional assistance among the elderly.
Home-delivered meals are increasingly vital for homebound seniors.
Marketers must adapt to meet the evolving needs of the aging population with innovative products and services.