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Communicating a merger: BJC's experience in the St. Louis market
Health System Leader
|May 7, 1997
Abstract:
When BJC merged five well-known healthcare organizations in the St. Louis area, leaders developed a communications plan for establishing its new identity in the community. But setbacks forced modifications to the plan along the way. Why did setbacks happen, and how did the plan get back on track? These excerpts from the publication Anatomy of a Merger: BJC Health System provide some answers.