Related Experiment Videos
Advertising mix reflects market. Budgets key to selecting media that produce best return
Profiles in Healthcare Marketing
|December 8, 1997
Abstract:
Healthcare advertisers are discovering different media mixes work for different targets. In addition, budget plays a big role in choosing the type of media that will return the best investments.
Related Concept Videos
Articles linked to this work by shared authors, journal, and citation graph.
Successful internal program builds employee morale; reduces turnover. Washington Hospital Center, Washington, DC.
Profiles in healthcare marketing·1999
Community Hospitals Indianapolis creates breast cancer awareness. The hospital joins a partnership with local ABC affiliate.
Profiles in healthcare marketing·1999
Birth of octuplets brings Texas Children's Hospital to center stage. Hospital prepares crisis plan for dealing with crush of media.
Profiles in healthcare marketing·1999
PacifiCare rushes communications to its physicians, members and the community.
Profiles in healthcare marketing·1999
America's Doctor Online provides easy access for consultations.
Profiles in healthcare marketing·1999
Internal communications program expands at Salina Regional Health Center as the health system grows.
Profiles in healthcare marketing·1999
Aggressive television ad campaign for Cooper University Hospital features hometown celebrity.
Profiles in healthcare marketing·2006
New ad campaign for St. Mark's Hospital in Salt Lake City: nursing is a calling, not just a career.
Profiles in healthcare marketing·2006
Holy Cross Hospital draws more customers for bariatric services through new ad campaign.
Profiles in healthcare marketing·2006
Children's Hospital of Wisconsin promotes recent national award as third-best pediatric center.
Profiles in healthcare marketing·2006
Washoe Med of Reno shares real patient testimonials to build hospital image.
Profiles in healthcare marketing·2006
Implications of the geographical distribution of Shisha outlets for targeted tobacco control policies in Oman.
Eastern Mediterranean health journal = La revue de sante de la Mediterranee orientale = al-Majallah al-sihhiyah li-sharq al-mutawassit·2026
Product acceptance and cigarette reduction: Results from a Velo® pouch actual use study among United States adults who smoke.
Preventive medicine reports·2026
From Harm Reduction to Youth Appeal: A Content Analysis of Nicotine Pouch Marketing by UK Online Retailers.
Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco·2026