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Colonial Wig Pancreaticojejunostomy
Published on: March 12, 2019
Holy Cross Hospital draws more customers for bariatric services through new ad campaign
Abstract:
In 2003, the bariatric program at Holy Cross Hospital was looking to boost its business. With the help of J. O'Connor & Matthews, Inc., an advertising and marketing firm, the hospital used a new strategy: an ad campaign focused around a one-hour info session about the procedure hosted by doctors, nurses, and former bariatric patients.

