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Related Experiment Videos

The sound may be sweeter by another name.

C Dunbar

    Computers in Healthcare
    |May 8, 1992
    PubMed
    Summary

    Healthcare organizations can benefit from outsourcing information services (I/S). A rebranding from "facilities management" to "outsourcing" is increasing interest and legitimizing these flexible I/S service arrangements.

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    Area of Science:

    • Healthcare Information Systems
    • Outsourcing Strategies

    Background:

    • The healthcare information systems (I/S) industry has historically shown reluctance towards outsourcing.
    • A shift in terminology from "facilities management" to "outsourcing" is observed.

    Purpose of the Study:

    • To explore the potential for increased interest in outsourcing within the healthcare I/S sector.
    • To examine how rebranding impacts the perception and adoption of I/S outsourcing.

    Main Methods:

    • Analysis of industry trends and terminology shifts.
    • Review of high-profile outsourcing contracts in healthcare.

    Main Results:

    • The name change to "outsourcing" is generating renewed interest in previously overlooked service models.
    • Significant contracts are emerging, lending credibility to healthcare I/S outsourcing arrangements.

    Conclusions:

    • Rebranding facilitates greater acceptance and adoption of outsourcing for flexible I/S services in healthcare.
    • Outsourcing offers new opportunities for healthcare organizations seeking adaptable I/S solutions.

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