Branding and the Business of Dermatology

The visual nature of the field provides an avenue for professional brand development and encourages patient engagement. Branding, when done intentionally, can advance your career through opportunities such as public speaking, which can help to expand your professional network, increase access to resources, and establish you as a thought leader in your field. The development of a dermatology brand should be founded in personal interest, expertise, and values, and all brand promotion should follow ethical principles of medical practice. Here, we discuss key aspects of creating a dermatology brand and provide a conceptual framework for brand development.