Related Experiment Videos
"First steps" campaign a hot item for Akron's Summa Health System
Profiles in Healthcare Marketing
|August 5, 1998
Abstract:
When Summa Health System in Akron, Ohio, decided to market its high level of maternity services it teamed up with an Akron ad shop and together they produced a 15-minute home video that features couples telling about their positive experiences. The free video was so popular that 1,300 copies were distributed in the first month they were available.
Related Concept Videos
Articles linked to this work by shared authors, journal, and citation graph.
BSHI/BTS guidance on crossmatching before deceased donor kidney transplantation.
International journal of immunogenetics·2021
Leaders promote attendance in sport and exercise sessions by fostering social identity.
Scandinavian journal of medicine & science in sports·2018
Chronic periodontitis can affect the levels of potential oral cancer salivary mRNA biomarkers.
Journal of periodontal research·2016
Appraising the mitogenicity of insulin analogues relative to human insulin-response to: Weinstein D, Simon M, Yehezkel E, Laron Z, Werner H. Insulin analogues display IGF-I-like mitogenic and anti-apoptotic activity in cultured cancer cells. Diabetes Metab Res Rev 2009; 25(1): 41-9.
Diabetes/metabolism research and reviews·2010
Managing chronic headaches in the clinic.
International journal of clinical practice·2005
Aggressive television ad campaign for Cooper University Hospital features hometown celebrity.
Profiles in healthcare marketing·2006
New ad campaign for St. Mark's Hospital in Salt Lake City: nursing is a calling, not just a career.
Profiles in healthcare marketing·2006
Holy Cross Hospital draws more customers for bariatric services through new ad campaign.
Profiles in healthcare marketing·2006
Children's Hospital of Wisconsin promotes recent national award as third-best pediatric center.
Profiles in healthcare marketing·2006
Washoe Med of Reno shares real patient testimonials to build hospital image.
Profiles in healthcare marketing·2006
The Tapu-Noa Matrix for Determining Whether the Use or Registration of a Trade Mark Is Likely to Offend Māori.
Journal of the Royal Society of New Zealand·2026
Exploring the Mechanism of Umami Peptide Binding with the T1R1/T1R3 Receptor via Molecular Dynamics Simulations.
Molecules (Basel, Switzerland)·2026
An Update on the Epidemiology of Tusi ("Pink Cocaine").
Current addiction reports·2026
Pharmacokinetics of the potassium-competitive acid blocker tegoprazan administered by the oral route in healthy Mexicans.
International journal of clinical pharmacology and therapeutics·2026