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Updated: Aug 18, 2026

14:32
Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Abstract:
Better health care services will result when physicians become involved in hospital marketing plans, especially in selecting appropriate marketing targets and in improving patient care services. Once physicians recognize that marketing is an appropriate professional activity that may help them and their institutions care for their patients, their next responsibility is to ensure that the marketing activities are responsible and ethical.
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