Guest editorial: health care marketing

Creating an effective marketing team. Six leading healthcare marketers offer their perspectives. Interview by Richard D. Stier.

Healthcare executive·1989

Media and message strategies: consumer input for hospital advertising.

Health care management review·1981

The marketing audit: a tool for health service organizations.

Health care management review·1979

Linking quality and performance. Quality orientation can be a competitive strategy for health care providers.

Journal of health care marketing·1997

Satisfaction with nursing homes. The design of employees' jobs can ultimately influence family members' perspectives.

Journal of health care marketing·1997

Eliminate the negative. Managers should optimize rather than maximize performance to enhance patient satisfaction.

Journal of health care marketing·1997

Women's health centers and specialized services.

Journal of health care marketing·1997

Yellow pages advertising by physicians. Are doctors providing the information consumers want most?

Journal of health care marketing·1997

Identifying new patient prospects: efficacy of usage segmentation. For some health care services, usage-based segmentation schemes can be wasteful and ineffective.

Journal of health care marketing·1997

Social Media Influencer Marketing as a Clinical Trial Recruitment Modality: Tutorial Informed by One Study's Approach.

Journal of medical Internet research·2026

Insurance Coverage for Facial Masculinization Surgery Will Promote Gender-Affirming Health Equity.

Transgender health·2026

Preferences for Smartphone Versus In-Person Delivery of Contingency Management: A Web-Based Survey of Australians Who Use Methamphetamine.

Drug and alcohol review·2026

Presence and positioning of insecticidal strips in Jackson traps affect catch of oriental fruit flies and melon flies (Diptera: Tephritidae).

Environmental entomology·2026

To the moon: Retail investor attention and sentiment across asset types in online media.

PloS one·2026

Intertemporal coordination in volunteer markets.

Journal of health economics·2026

Related Experiment Videos

Guest editorial: health care marketing

Related Concept Videos

Creating an effective marketing team. Six leading healthcare marketers offer their perspectives. Interview by Richard D. Stier.

Media and message strategies: consumer input for hospital advertising.

The marketing audit: a tool for health service organizations.

Linking quality and performance. Quality orientation can be a competitive strategy for health care providers.

Satisfaction with nursing homes. The design of employees' jobs can ultimately influence family members' perspectives.

Eliminate the negative. Managers should optimize rather than maximize performance to enhance patient satisfaction.

Women's health centers and specialized services.

Yellow pages advertising by physicians. Are doctors providing the information consumers want most?

Identifying new patient prospects: efficacy of usage segmentation. For some health care services, usage-based segmentation schemes can be wasteful and ineffective.

Social Media Influencer Marketing as a Clinical Trial Recruitment Modality: Tutorial Informed by One Study's Approach.

Insurance Coverage for Facial Masculinization Surgery Will Promote Gender-Affirming Health Equity.

Preferences for Smartphone Versus In-Person Delivery of Contingency Management: A Web-Based Survey of Australians Who Use Methamphetamine.

Presence and positioning of insecticidal strips in Jackson traps affect catch of oriental fruit flies and melon flies (Diptera: Tephritidae).

To the moon: Retail investor attention and sentiment across asset types in online media.

Intertemporal coordination in volunteer markets.

Related Experiment Videos

Guest editorial: health care marketing

Related Concept Videos

Related Articles