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Related Experiment Videos

Communicating through the image you present.

S S Wilder

    Journal of Healthcare Protection Management : Publication of the International Association for Hospital Security
    |December 11, 1984
    PubMed
    Summary

    Innovative programs can enhance institutional image and security officer perception. Initiatives like the McGruff Safe House foster a caring community presence.

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    Area of Science:

    • Healthcare Administration
    • Public Relations
    • Security Management

    Background:

    • Building a positive institutional image is crucial for healthcare facilities.
    • Security departments often face challenges in public perception.
    • Innovative strategies are needed to foster community trust and a caring image.

    Purpose of the Study:

    • To describe innovative programs implemented in a hospital setting.
    • To explore methods for improving the image of security officers.
    • To demonstrate how community-based initiatives can enhance institutional reputation.

    Main Methods:

    • Implementation of specific outreach and safety programs within the hospital.
    • Focus on programs designed to create a "caring" image.
    • Utilizing community partnerships, such as the McGruff Safe House program.

    Main Results:

    • Successful establishment of programs aimed at community engagement.
    • Positive reception of initiatives designed to humanize security personnel.
    • Enhanced perception of the hospital as a caring institution.

    Conclusions:

    • Innovative programs can significantly improve an institution's public image.
    • Community-focused initiatives, like safe house programs, are effective in building trust.
    • Security departments can play a vital role in fostering a positive and caring institutional identity.

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