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Related Experiment Videos

How to start or improve your public relations program--without a large budget.

B Davis

    Hospital Topics
    |April 10, 1986
    PubMed
    Summary

    Many hospitals forgo public relations due to cost concerns. However, a small increase in patient census from a PR program can generate substantial revenue, questioning the affordability of not having one.

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    Area of Science:

    • Healthcare Management
    • Hospital Administration
    • Public Relations

    Background:

    • Many hospitals lack formal public relations programs.
    • Perceived high costs deter investment in public relations initiatives.

    Purpose of the Study:

    • To evaluate the financial impact of implementing a formal public relations program in hospitals.
    • To determine the return on investment for hospital public relations efforts.

    Main Methods:

    • Analysis of average gross revenue per patient day.
    • Calculation of potential revenue increase based on a minimal rise in average patient census.
    • Financial modeling to project annual revenue gains.

    Main Results:

    • A modest increase of one patient in average census can yield $146,000 in additional gross revenue annually.
    • The financial benefits of a public relations program significantly outweigh the perceived costs.

    Conclusions:

    • Hospitals can afford to implement public relations programs.
    • Investing in public relations is a financially sound strategy for hospitals seeking revenue growth.

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