"Cutting it" means slicing up the patient pie

This article has attempted to demonstrate why market segmentation will become increasingly prevalent in the health care industry. It has also suggested how segmentation can be extremely useful to health care practitioners. Finally, it has described three customer characteristics (demographics, psycho-graphics, and usage patterns) as a basis for segmenting the market. Three marketing practices (competitive positioning, full line versus specialty, and payment plans) as the bases for market segmentation have also been identified.