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Hospital-based home health care programs: a descriptive study.

L S Nelson, J Rustia, D M Katen

    Journal of Health Care Marketing
    |May 10, 1987
    PubMed
    Summary
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    Hospital-based home health programs are expanding as healthcare delivery shifts. This study describes these programs in 312 central US hospitals, covering services, finances, and organization.

    Area of Science:

    • Healthcare Management
    • Health Services Research
    • Home Healthcare

    Background:

    • Healthcare delivery systems are evolving, leading to increased provision of inpatient services within the home environment.
    • The expansion of home health services is a significant trend in modern healthcare.
    • Hospital-based home health programs represent a key component of this evolving landscape.

    Purpose of the Study:

    • To describe hospital-based home health programs in the central United States.
    • To analyze market segments, service offerings, financial aspects, and organizational structures of these programs.
    • To identify implications for marketing and management strategies in hospital-based home health.

    Main Methods:

    • A descriptive study was conducted.

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  • Data were collected from 312 hospitals located in the central United States.
  • Focus areas included market segmentation, service range, financial data, and organizational characteristics.
  • Main Results:

    • The study provides a comprehensive description of hospital-based home health programs.
    • Analysis covers key operational and strategic dimensions of these programs.
    • Identified patterns in market segments, services, finances, and organization.

    Conclusions:

    • Hospital-based home health programs are a growing area within healthcare delivery.
    • Understanding the market, services, financial, and organizational features is crucial for effective management.
    • Strategic marketing and management approaches are needed to optimize these evolving programs.