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Developing and operationalizing a product/service classification system for health care providers.
Journal of Health Care Marketing
|August 8, 1987
Summary
This study synthesizes multiple classification systems for goods, services, and ideas into a unified framework. It introduces practical tools to implement this comprehensive classification system effectively.
Area of Science:
- Business
- Marketing
- Management
Background:
- Numerous classification systems for goods, services, and ideas have been developed since 1923.
- Existing systems often focus on specific categories, leading to fragmentation.
Purpose of the Study:
- To assimilate diverse classification systems into a single, cohesive framework.
- To develop practical tools for the operationalization of this unified system.
Main Methods:
- Systematic review and assimilation of existing classification models.
- Development of two novel operational tools for system implementation.
Main Results:
- A unified classification system encompassing consumer goods, industrial goods, services, and ideas.
- Demonstration of the system's utility through examples and figures.
Conclusions:
- The proposed unified system offers a comprehensive approach to classification.
- The operational tools facilitate practical application in various business contexts.