Related Experiment Videos
Estimating demand for health information: pharmacy counseling services
Journal of Health Care Marketing
|November 6, 1987
Summary
Consumers seek more health information. This study presents a method to estimate how much people will pay for health information, using pharmacist counseling as an example.
Area of Science:
- Health Services Research
- Consumer Health Informatics
Background:
- Growing consumer demand for accessible health information.
- Need for reliable data on consumer willingness to pay for health information.
Purpose of the Study:
- To demonstrate a method for estimating consumer demand for health information.
- To provide health care providers with valid estimates of consumer payments for information.
Main Methods:
- Utilized pharmacist counseling services as a case study.
- Developed a methodology for estimating consumer willingness to pay for health information.
Main Results:
- Successfully demonstrated a method for estimating consumer demand.
- Provided a framework for valuing health information services.
Conclusions:
- Accurate demand estimation is crucial for providing health information.
- The demonstrated method can inform pricing and service delivery strategies for health information.