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Related Concept Videos

Introduction To Health Care Delivery System01:18

Introduction To Health Care Delivery System

The healthcare system is constantly changing and complex. Various services are available from different healthcare providers, but gaining access to these services has become challenging for people with limited healthcare insurance. Uninsured people present a challenge to healthcare because they frequently postpone or forego treatment.
The Institute of Medicine (IOM) advocates for a patient-centered, effective, safe, timely, equitable, and effective healthcare system. The National Priorities...
Hospitals-I01:28

Hospitals-I

Hospitals offer medical and surgical care to the sick and injured, along with accommodation while they recover. At the same time, they also provide outpatient, emergency, psychiatric, and rehabilitation services to meet various community needs. In addition to providing medical care, hospitals also act as hubs for medical research and training. Hospitals use clinical procedures and evidence-based practice standards to deliver patient care. To deliver safe and efficient care, a nurse must stay up...
Healthcare Agencies I01:18

Healthcare Agencies I

Healthcare agencies provide healthcare services to people. In the United States, voluntary agencies are often non-profit centers sponsored by donations, grants, or fundraisers. One such organization is Meals on Wheels, which provides meals to the elderly and homebound. The American Heart Association and the American Lung Association are other non-profit community organizations. Doctors and nurses are frequently active members of these organizations, which offer health checks and educational...
Hospitals-II00:59

Hospitals-II

Hospitals provide inpatient and outpatient services. Inpatient services provide care to patients that stay in the hospital for an extended period, ranging from days to months. Examples of inpatient services include intensive care units, hospital wards, or surgeries. Outpatient services provide care to patients who come to a hospital for a diagnostic or treatment but do not stay overnight —for example, diagnostic tests, surgical procedures, or health education.
Nurses that work in hospitals have...
Healthcare Associated Infections II: Preventive Measures01:22

Healthcare Associated Infections II: Preventive Measures

Essential infection prevention measures are based on the knowledge of the infection chain, the modes of transmission in healthcare settings, and the use of the best practices in all healthcare settings. Compulsory public reporting of healthcare-associated infection rates is needed to allow individuals and the community to make informed choices regarding selecting a healthcare facility.
The best practices for preventing healthcare-associated infections include hand hygiene, patient risk...
Healthcare Agencies II01:17

Healthcare Agencies II

There are various healthcare agencies in the United States—some of which are managed by religious institutions and others by different government branches.
Parish nursing is a growing specialty nursing profession that focuses on holistic healthcare, health promotion, and illness prevention. It blends professional nursing practice with a health ministry, focusing on health and healing within the context of a Christian community. Parish nurses serve as health educators, referral sources, and lay...

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Related Experiment Video

Updated: Jul 25, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
14:32

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Published on: February 16, 2011

How consumers view hospital advertising.

H E Johns, H R Moser

    Journal of Hospital Marketing
    |December 11, 1987
    PubMed
    Summary

    Consumers have a positive view of hospital advertising and find most media appropriate for it. Most consumers have encountered hospital advertisements, particularly on television, radio, and in newspapers.

    Area of Science:

    • Healthcare Marketing
    • Consumer Behavior
    • Health Communication

    Background:

    • Understanding consumer perceptions of healthcare advertising is crucial for effective health communication strategies.
    • Previous research has not fully explored consumer attitudes towards hospital advertising across various media channels.

    Purpose of the Study:

    • To assess consumer attitudes towards hospital advertising.
    • To identify preferred media channels for hospital advertisements.
    • To determine the extent to which consumers are exposed to hospital advertising and through which channels.

    Main Methods:

    • Survey research was employed to gather data on consumer perceptions.
    • The study involved questioning consumers about their attitudes, media preferences, and observed exposure to hospital advertisements.

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    Main Results:

    • Consumers generally hold favorable attitudes towards hospitals that advertise.
    • A majority of consumers perceive most media channels as appropriate for hospital advertising.
    • Most consumers reported seeing hospital advertisements, with television, radio, and newspapers being the most common media.

    Conclusions:

    • Hospital advertising is generally well-received by consumers.
    • Healthcare organizations can utilize a wide range of media to reach consumers effectively.
    • Television, radio, and newspapers remain key channels for hospital service promotion.