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Related Experiment Videos

Choosing among the physician databases.

R H Heller

    Health Care Strategic Management
    |March 10, 1988
    PubMed
    Summary
    This summary is machine-generated.

    Hospital marketers can select the best physician database by carefully evaluating options. This study compares the American Medical Association (AMA) physician database and the MEDEC database for accuracy and cost-effectiveness.

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    Area of Science:

    • Healthcare Marketing
    • Health Informatics
    • Database Management

    Background:

    • Hospital marketers and planners require accurate physician data for strategic decision-making.
    • Selecting the appropriate database is crucial for efficient resource allocation and targeted outreach.
    • Various physician databases exist, each with distinct features, costs, and comprehensiveness.

    Purpose of the Study:

    • To compare the American Medical Association (AMA) physician database with the MEDEC database.
    • To evaluate the strengths and weaknesses of each database for hospital marketing and planning.
    • To guide healthcare professionals in choosing the most suitable physician database.

    Main Methods:

    • Comparative analysis of two prominent physician databases: AMA and MEDEC.

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  • Evaluation based on criteria such as comprehensiveness, accuracy, cost, and user-friendliness.
  • Assessment of data relevance for hospital marketing and strategic planning.

    • Main Results:

    • The AMA physician database offers comprehensive coverage but comes at a higher cost.
    • The MEDEC database provides a more affordable alternative with potentially less extensive data.
    • Specific use cases may favor one database over the other based on budget and data needs.

    Conclusions:

    • Database selection requires a thorough understanding of institutional needs and database capabilities.
    • A cost-benefit analysis is essential when choosing between comprehensive and budget-friendly options.
    • Asking the right questions during the evaluation process ensures the selection of the most appropriate physician database.