Related Experiment Video
Updated: Aug 9, 2026

06:45
Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
Published on: April 18, 2017
Does 'innovativeness' result in innovation?
Rowe1
1Zeneca Pharmaceuticals, Alderley Park, Macclesfield, UK SK10 2NA.
Abstract:
'There is no universal, magic formula to stimulate innovation'
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