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Modern medicine; modern consumerism.

¹American Medical Consumers, La Crescenta, CA, USA.

Administrative Radiology Journal : AR

|May 27, 1999

Summary

Consumers are increasingly taking charge of healthcare spending, driving demand for direct-to-consumer health products and services. This shift benefits medical technology companies and highlights patient interest in advanced imaging and radiotherapy.

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Area of Science:

Healthcare delivery systems
Medical consumerism
Health economics

Background:

The current healthcare system lacks robust consumerism.
Increasing patient responsibility for healthcare expenditures is anticipated.
This shift presents opportunities for health product and service promotion.

Purpose of the Study:

To explore the emerging role of consumerism in healthcare.
To identify key areas of interest for medical consumers regarding radiologic services.
To understand the implications for health technology and service providers.

Main Methods:

Analysis of consumer inquiries regarding access to and utilization of radiologic services.
Identification of specific technologies and treatments of interest to patients.
Focus on patient and caregiver concerns, particularly for brain tumor and prostate cancer.

Main Results:

Medical consumerism is poised to grow as individuals manage healthcare spending.
High-demand radiologic services include ultrasonography, MRI, interventional radiology, gamma-knife surgery, and advanced radiotherapy.
Brain tumor and prostate cancer patients show particular interest in radiotherapy options.

Conclusions:

The rise of medical consumerism will reshape healthcare delivery.
Direct promotion of health products and services to consumers will increase.
Advanced diagnostic and therapeutic technologies, especially radiotherapy, are key areas of patient interest.

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