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Media and primary socialization theory.

K Kelly1, L Donohew

  • 1Department of Marketing and Tri-Ethnic Center for Prevention Research, Colorado State University, Fort Collins, USA.

Substance Use & Misuse
|June 8, 1999
PubMed
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Media plays a role in adolescent socialization, often as a secondary factor. Further research is needed to understand media

Area of Science:

  • Social Psychology
  • Media Studies
  • Developmental Psychology

Background:

  • Adolescent socialization is influenced by various factors, with media's role being a key area of study.
  • The theory of primary socialization typically designates media as a secondary influence.
  • Understanding how adolescents process media messages is crucial for comprehending its impact.

Purpose of the Study:

  • To examine the role of media in the socialization of adolescents.
  • To present models of information processing for media communications.
  • To highlight the need for research on media as a primary socialization agent.

Main Methods:

  • Literature review and theoretical discussion.
  • Presentation of cognitive and affective information processing models.

Related Experiment Videos

  • Analysis of existing theories on media's role in socialization.

    • Main Results:

    • The article supports the view of media as a secondary factor in adolescent socialization.
    • Cognitive and affective models offer frameworks for understanding media message processing.
    • Current understanding is limited when media becomes a primary socialization source.

    Conclusions:

    • Media's influence on adolescent socialization is significant, though often secondary.
    • Further research is essential to explore scenarios where media is a primary socialization agent.
    • Developing a nuanced understanding of media's impact requires considering its evolving role.