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Web site design and development issues: the Washington State Breast and Cervical Health Program Web Site

N E Bush1, J Wooldridge, V Foster

  • 1Fred Hutchinson Cancer Research Center, Seattle, WA, USA.

Oncology Nursing Forum
|June 26, 1999
PubMed
Summary

A customized website improved communication for the Breast and Cervical Health Program (BCHP). Outreach staff increased internet use, but further training is needed for optimal results.

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Area of Science:

  • Public Health
  • Health Communication
  • Digital Health

Background:

  • Community screening programs require efficient outreach and resource access.
  • The Breast and Cervical Health Program (BCHP) sought to enhance staff capabilities.
  • Internet adoption presented both opportunities and challenges for healthcare outreach.

Purpose of the Study:

  • To develop a customized website for BCHP outreach staff.
  • To evaluate internet knowledge, access, issues, and barriers over two years.
  • To assess the website's impact on program delivery.

Main Methods:

  • Website development guided by continuous user input.
  • Descriptive questionnaires assessed internet knowledge and barriers.
  • Website traffic (hits) monitored monthly over a two-year period.

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Main Results:

  • Steady increase in website usage, reaching a plateau.
  • Significant rise in staff adoption of the internet as a work tool.
  • Staff recognized the growing importance of the internet, with a need for more training.

Conclusions:

  • The developed website proved an efficient medium for BCHP communication and resource access.
  • Customized, versatile websites offer a cost-effective solution for public health programs with limited resources.