Visual effects in picture and word categorization

Two experiments are reported in which participants categorized stimuli as belonging or not belonging to the category of fruits. Blocks of pictures and words were used, with items referring to exemplars having either high or low intercategory visual similarity and/or semantic relatedness. For both pictures and words, response time was longer in the semantically related conditions than in the unrelated condition. Furthermore, there was a strong effect of visual similarity for pictures but not for words when semantic relatedness was held constant: Participants took longer to classify pictures of fruits when these were mixed with visually similar vegetables than when they were mixed with visually dissimilar vegetables. Reducing the stimulus visibility by adding a dot pattern had an additive effect for words but an interactive effect for pictures. The results are explained in terms of a unique locus for category decisions about pictures and words.