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Introduction of new technology to the office
1Aesthetic Surgery Education and Research Foundation, La Jolla, California, USA.
Clinics in Plastic Surgery
|November 5, 1999
Abstract:
In this article, the authors review the basics of effective marketing and introduction of new technology for plastic surgery. The article addresses the financial issues involved in this new technology, as well as issues of staffing, safety and efficacy of the procedure, insurance, and use of the new equipment. The article closes with an affirmation of the importance of training courses and the necessity of serving patient interests.