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Demand for health care information prompts media-institution alliances
Profiles in Healthcare Marketing
|January 6, 2000
Abstract:
The growing demand for health care information has prompted at least one health care system to form a partnership with its local television station and a health care news provider. Allina Health System, Minneapolis, KSTP-TV and 20-year-old Medatar team up to create a local version of Health Matters for Allina's market area. Medstar serves clients in more than 130 American cities.