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Women and human services giving.

J D Marx1

  • 1Graduate Social Work Program, University of New Hampshire, Durham 03824, USA. jdmarx@hopper.unh.edu

Social Work
|January 14, 2000
PubMed
Summary

Women

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Area of Science:

  • Sociology
  • Philanthropy Studies
  • Nonprofit Management

Background:

  • Anticipated increase in charitable giving in the 21st century.
  • Growing influence of women in philanthropic decision-making.
  • Need for understanding factors influencing women's charitable contributions to human services.

Purpose of the Study:

  • Examine factors influencing women's future charitable giving to human services.
  • Provide actionable insights for social workers in program fundraising.
  • Identify characteristics of individuals donating to human services.

Main Methods:

  • Secondary analysis of a national sample of 2,719 U.S. adults.
  • Data collected via in-home face-to-face interviews by The Gallup Organization in 1996.
  • Utilized data from the Independent Sector.

Main Results:

  • Donors to human services were more likely to be white women with higher incomes who also volunteered.
  • Women demonstrate a stronger commitment to the societal role of charitable organizations.
  • Women believe in their capacity to effect positive change in the welfare of others.

Conclusions:

  • Women's increasing influence in philanthropy, particularly in human services, is significant.
  • Understanding demographic and attitudinal factors is crucial for effective fundraising.
  • Future research should explore nuanced motivations behind women's charitable giving.

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