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Corporate strategic philanthropy: implications for social work
1Department of Social Work, University of New Hampshire, Durham 03824, USA. jdmarx@hopper.unh.edu
Social Work
|March 21, 1998
Summary
Corporate giving to health services has decreased, with "strategic philanthropy" now common. However, corporations rarely evaluate these programs, missing opportunities for impact and funding. Social workers can leverage this for greater involvement.
Area of Science:
- Business Administration
- Nonprofit Management
- Public Health Policy
Background:
- Corporate contributions to health and human services significantly declined between 1972 and 1994.
- The concept of "strategic philanthropy," integrating business objectives with recipient needs, has emerged as a dominant approach.
Purpose of the Study:
- To examine the characteristics of strategic philanthropy management in corporate giving programs.
- To identify current practices and evaluation methods within corporate philanthropy.
Main Methods:
- A national survey was conducted on corporate philanthropy programs.
- The survey focused on activities defining the strategic management of corporate contributions.
Main Results:
- Corporations infrequently evaluate their philanthropy programs.
- Strategic philanthropy integration into corporate planning is prevalent, but evaluation is not.
Conclusions:
- Social work professionals can increase their involvement by providing evaluative input.
- There is a need to enhance corporate funding for health and human services through better program evaluation.
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