Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

MCOs--you're using the wrong benefits!

S MacStravic1

  • 1University of Colorado, Denver, USA.

Managed Care Quarterly
|February 8, 2000
PubMed
Summary
This summary is machine-generated.

Managed care organizations (MCOs) should focus on psychological benefits like security and quality of life, not just insurance coverage. This approach maximizes consumer value and MCO potential.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Using the Internet to deliver health care value.

Health marketing quarterly·2002
Same author

Need new beds? Throw out your old formulas.

Health care strategic management·2001
Same author

When it comes to measuring value, few HMOs can make the grade.

Managed care quarterly·2001
Same author

The missing links in social marketing.

Journal of health communication·2001
Same author

Strategic differentiation becoming 'watchword' for health care organizations.

Health care strategic management·2001
Same author

The death of the four "P"s: a premature obituary.

Marketing health services·2001
Same journal

Safety issues have patients favoring familiar medications.

Managed care quarterly·2007
Same journal

Cost-shifting, insurer profits, and health promotion programs are slowing rate increases.

Managed care quarterly·2007
Same journal

Costco offers health plan to some members in California.

Managed care quarterly·2007
Same journal

Federal initiatives to improve patient care are questioned.

Managed care quarterly·2007
Same journal

Blue Cross Blue Shield plans launch incentives despite physicians' concerns.

Managed care quarterly·2007
Same journal

Medicare pay-for-performance bill omits reimbursement formula fix.

Managed care quarterly·2007
See all related articles

Area of Science:

  • Health Services Research
  • Consumer Psychology
  • Marketing Strategy

Background:

  • Managed care organizations (MCOs) often define benefits narrowly.
  • This limited perspective impacts consumer marketing and perception.

Purpose of the Study:

  • To analyze the disconnect between MCOs' service-based offerings and consumer-perceived benefits.
  • To propose a consumer-centric marketing strategy for MCOs.

Main Methods:

  • Conceptual analysis of MCOs' value proposition.
  • Review of consumer psychological needs in healthcare.

Main Results:

  • MCOs' focus on insurance coverage overlooks core psychological benefits.
  • Consumers seek security, access, and improved quality of life.

Related Experiment Videos

Conclusions:

  • MCOs must reframe benefits to include psychological and quality-of-life aspects.
  • This shift enhances consumer perception and MCO market potential.