Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Using the Internet to deliver health care value.

S MacStravic1

  • 1Loyalty Engineering, Golden, CO 80401-5776, USA.

Health Marketing Quarterly
|March 5, 2002
PubMed
Summary

Healthcare organizations (HCOs) can leverage the internet beyond basic functions to enhance all programs, improving patient outcomes and marketing success. Online initiatives offer significant value across the entire patient journey, from prevention to end-of-life care.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Need new beds? Throw out your old formulas.

Health care strategic management·2001
Same author

When it comes to measuring value, few HMOs can make the grade.

Managed care quarterly·2001
Same author

The missing links in social marketing.

Journal of health communication·2001
Same author

Strategic differentiation becoming 'watchword' for health care organizations.

Health care strategic management·2001
Same author

The death of the four "P"s: a premature obituary.

Marketing health services·2001
Same author

Marketing vs. the 800-pound gorilla.

Health care strategic management·2001

Area of Science:

  • Health Informatics
  • Digital Health
  • Healthcare Management

Background:

  • Healthcare organizations (HCOs) commonly use the internet for operational tasks like recruitment and purchasing.
  • There's a recognized need to explore broader applications of the internet within healthcare.
  • Current online strategies often focus on marketing and administrative functions rather than direct patient value.

Purpose of the Study:

  • To explore the multifaceted opportunities for healthcare organizations to add value to consumers online.
  • To demonstrate how online initiatives can enhance all HCO programs.
  • To highlight the potential of the internet in improving patient outcomes and marketing efforts.

Main Methods:

  • Conceptual analysis of existing and potential online applications in healthcare.
  • Review of various HCO program categories and their suitability for online enhancement.
  • Exploration of the role of the internet in patient engagement and communication.

Main Results:

  • Online initiatives can significantly enhance all HCO programs, including wellness, prevention, disease management, and end-of-life care.
  • The internet offers opportunities to remind patients of health benefits, improving quality of life.
  • Strategic online engagement can lead to enhanced marketing and public relations success for HCOs.

Conclusions:

  • Healthcare organizations can achieve greater value by expanding online initiatives beyond basic operations.
  • Integrating online strategies across all program areas can improve patient health and satisfaction.
  • The internet serves as a powerful tool for both patient care enhancement and organizational marketing.

Related Experiment Videos